Students celebrate at graduation

Strategic Enrollment Management

VCU's Division of Strategic Enrollment Management provides primary oversight for the recruitment, retention and graduation of students at all levels.

The division oversees all admission efforts, student records and accounts, and additional university-wide initiatives, including the You First at VCU first-generation student initiative and the Do The Math campaign.

Division mission

We strive to attract and retain a talented and diverse student body that will not only graduate at a high rate, but will also go on to contribute to a highly skilled 21st century workforce.

Related units and initiatives

  • Admissions
  • Student Admissions Ambassadors
  • Summer Studies
  • Intersession
  • Financial Aid
  • Records and Registration
  • Student Accounting
  • Student Services Center
  • You First at VCU
  • Beyond Orientation
  • Summer Scholars
  • TRiO Student Support Services
  • Do The Math